I feel like Pablo when I
see me on the news.

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UI/UX.Design.Clothing.Branding.Marketing.development.
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Single ART

LIl WAYNE

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SINGLE ART

Nicki Minaj

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Print Design

Zombiestars Clothing

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UI/UX DESIGN

START YOUR NIGHT

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UI/UX DESIGN

CHURP

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UI/UX Design

TRGGR

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Merchandise 

Meek Mill Dreams & Nightmares

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Web Design/Development

Forced Perspective Film

The Carter V: Campaign

I had the opportunity to create a campaign for Lil Wayne's The Carter V. It shows the rise of Lil Wayne from Carter I to V much like Michael Corleone's rise in The Godfather films. I hired a producer to create a mafia inspired soundtrack for this commercial. The idea was to have Wayne do a matching track with this or a similar beat to tie it back into the campaign. Director Nick Cavalier helped bring this to life. This an illustrated animatic version of our vision. The final would have been shot with real artists as a slow motion recreation of each one of these scenes.

Vision

Example of my vision for marketing campaign tied to The Carter V release.

1. Release Video

Release scenes from video over 4 week timeframe via label and Wayne's social media. Trend #CARTERVSEASON.

2. Capture Page

Send viewers of the video to a matching marketing splash landing page. Capture email info. Connect to their social media.

3. Secret Address

Wayne tweets out a mysterious address and #hashtag to a secret location 24-hours before pop-up performance.

4. Performance

Press shows up to location. Countdown X to V on projection on wall. Wayne performs on rooftop. A la The Beatles. Plays first single.

5. Shut it Down

We work with Police force or hired security to shut the party down, and escort wayne out. Press takes photos. Trend #Freeweezy.

6. Performance #2

After shut down, 15 minutes later, Wayne shows back on a different rooftop and finishes his set. Push people to landing page to purchase album.

 Featured Clients

  Just a few of the great brands I have helped.

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